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Pat Cory blog

Internet Deliveries

March 14, 2013

With the rise of e-commerce, last-mile delivery is an issue of key concern. To best meet the demand for the service, we need to consider two points: innovation and education.

Innovation. When it comes to small-box deliveries, Internet retailers can easily use UPS or FedEx to ship to any zip code without a problem. Both the retailer and the consumer are able to track the delivery and have the customer signature.

Last-mile delivery for large products, however, simply does not exist. There is no nationwide company to handle these last-mile deliveries. LTL companies are set up to provide threshold deliveries — only to the door.

It is incumbent on home-delivery carriers to create a national solution to this challenge.

Education. We need to educate e-commerce retailers about two things: 1. the need for white-glove last-mile delivery of furniture. 2. and that it is best handled by specialized delivery carriers who can handle everything from receipt of product, and prep and deluxe to in-home assembly and delivery by a two- person team.

Unfortunately, e-commerce retailers by and large do not yet understand this mindset. We need to go the extra mile to enlighten them accordingly.

What do you think?