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Dana French

What consumers are reading online

January 5, 2012
Ever wonder which blog posts and online articles consumers read? Shelter blog Apartment Therapy has partnered with Furniture/Today to reveal some answers.
Apartment Therapy's Top 10 posts, November 2011

  1. How to create paper blossoms
  2. A bedroom built for four kids
  3. How to make a tree mural out of string
  4. How to make a clementine candle: holiday décor
  5. 5 Ways to make your house appear cleaner than it is
  6. 10 DIY Ideas from
  7. The most evil alarm clocks ever!
  8. DIY Art...with a twist
  9. The best $4.99 you'll ever spend at Ikea
  10. Celeb style: Rooms inspired by Ryan Gosling

As evident from this list, today's consumers want value and are looking for practical and easy solutions to maximize space and beauty in their existing homes.
The photo-sharing site Pinterest also stands out. Check them out, especially the home décor channel. Your customers are there, pinning and uploading images of their favorite furniture and décor products.

About Apartment Therapy

Founded in 2004 by Maxwell Gillingham-Ryan, Apartment Therapy currently reaches more than eight million unique readers each month.

Apartment Therapy's stated mission: Helping people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.

Follow Apartment Therapy on Twitter, @AptTherapy