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Dana French

Online sales increase in 2010

July 21, 2011
Online retail sales are quickly climbing, with recent figures showing total sales, excluding travel, grew a remarkable 450% during the last decade. How does that increase compare with overall furniture and bedding sales? The following three growth rates highlight the online channel's dominant position within retail and its ever-strengthening position within furniture:


  • 9.8% - the growth rate for total online retail sales, excluding travel, between 2009 and 2010, according to comScore.
  • 7.4% - the growth rate for online furniture category sales, between 2009 and 2010, according to comScore. 
  • 2.9% - the growth rate for total furniture and bedding retail sales, through all distribution channels, between 2009 and 2010, according to figures from the U.S. Department of Commerce and Furniture/Today.

This 2010 online furniture gain means the channels' overall market share is rising, too. The online channel accounted for an estimated 8% of all furniture and bedding retail sales last year, up one percentage point from about 7% in 2009.
Furniture/Today highlighted 30 leading furniture e-Tailers in its July 18th issue. Click here for the complete report. The eTailers presented in the exclusive listing sold more than $1.2 billion worth of home furnishings in 2010, with several experiencing year-over-year growth rates of more than 40%.