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Dana French

Catalogs increase time on site

March 7, 2011

Does your retail site include product catalogs or offer online sales? It should. Recent data from Grey Suit Retail shows that consumers spent, on average last year, 82% longer on sites that contain catalogs. And, e-commerce capabilities increased the consumer's attention span by another 21%.

Here are the facts. Nearly eight out of 10 U.S. adults use the Internet. And, 58% conduct online research on a product they're thinking about buying, according to September 2010 figures from the Pew Internet and American Life Project. They're doing the research more often, too. Pew's figures show that on any given day, 21% of adults are conducting online product research, up from 9% in 2004.

That's in line with results from a recent Furniture/Today and HGTV consumer survey. In it, the majority of consumers first shop for furniture online before buying in a physical store. With master bedroom, 60% prefer to shop online and then buy in a store.
Does your site give them what they're looking for?
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