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Mattress & Bedding Industry News

Bedding Today provides in-depth coverage of the American bedding industry, bed conferences and latest mattress news reports.

Leadership Conference

Ron Wanek at Leadership Conference

See our video coverage of the 2014 Leadership Conference featuring our award presentations for "The Innovators," plus interviews and news. Click to view.

Bedding Blog

  • David Perry

    Bedding Today

    David Perry

    December 15, 2014

    Industry sees positives for 2015, opportunities in consolidation

    As the bedding industry prepares to turn the calendar and welcome in a new year, breezes of good business prospects are blowing briskly. There are many reasons for optimism. The economy is getting stronger. The housing picture is growing brighter. The political climate is calmer and more settled than it was during the height of the election season. Unemployment is down. Gas prices are coming down. Looking inside our industry, leading bedding producers say innovative products will spark sales in the new year, and believe retailers will be doing their part to produce higher tickets. They also say higher-priced goods ...

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  • David Perry

    Bedding Today

    David Perry

    December 8, 2014

    L.L. Bean's engaging catalogs offer lessons in marketing

    Today’s mattress marketing lessons come to you from L.L. Bean, which has been putting me in the holiday spirit with its great catalogs. Here are some lessons we can learn from our friends in Freeport, Maine: * Sell the lifestyle. The Outdoors catalog I recently received is a celebration of “winter fun.” The catalog is packed with pictures of well-outfitted men, women and kids on skis, snowshoes and sleds, happily navigating the winter snows. “Adventure is calling. Push the limits with our premium snowshoes,” is the headline on one page. “Take the whole family off the beaten path,” is ...

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Bedding Conference Videos

Earl Kluft at Bedding Conference

Join Bedding Editor David Perry for video coverage of Furniture Today's 2014 Bedding Conference.   See videos. Video reports are sponsored by DesleeClama.

Videos

  • Jim Gallman of Simmons at High Point Market

    Simmons Demonstrates New Mattress App at High Point Market

    Jim Gallman of Simmons Bedding demonstrates a downloadable application that offers retailers and consumers an interactive 3D look inside any Simmons mattress. Simmons said it is the first “augmented reality” app in the mattress industry.(Our video coverage is sponsored by MicroD.)

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