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  • Sealy sponsors drivers in Toyota Grand Prix
    David Perry, May 18, 2006
    LONG BEACH, Calif. -- The Toyota Grand Prix roars into town for a three-day celebrity-studded run that is part circus, part sport and part spectacle. It feels like the State Fair, sounds like a rock concert and a bunch of really angry lawnmowers, and tastes like cold Tecate beer and warm tacos and burritos from King Taco. More
  • Sealy car grabs 10th place in 1st Champ race
    David Perry, April 19, 2006
    LONG BEACH, Calif. -- Sealy's sponsorship of a Champ Car got off to a fast start here this month when Alan Sciuto drove the Sealy car to a Top 10 finish in the first race of the season. More
  • Bedding conference draws 200+
    David Perry, April 14, 2006
    HENDERSON, Nev. -- The first all-industry Bedding Conference, sponsored by Furniture/Today, drew more than 200 retailers, producers and suppliers for its three-day run here March 29-31. More
  • Sealy car revs up for race this weekend
    David Perry, April 7, 2006
    ARCHDALE, N.C. — Sealy is shifting into high gear with its sponsorship of an Atlantic Championship racecar. More
  • Top ISPA awards go to Diamonstein, Malechek
    David Perry, March 15, 2006
    SAN ANTONIO -- The International Sleep Products Assn. presented its two highest awards to a veteran bedding producer and a veteran supplier. More
  • ISPA: Expo 2006 'most diverse ever'
    David Perry, March 15, 2006
    SAN ANTONIO -- A "more focused" International Sleep Products Assn. held its Expo 2006 on the banks of this city’s famous Riverwalk, and ISPA President Dick Doyle called it “the most diverse show ever” in the trade group’s 90-year history. More
  • Rizzo: Embrace change, don't forget to laugh
    David Perry, March 14, 2006
    SAN ANTONIO -- Comedian Steve Rizzo offered a timely message for an industry association that has faced major changes in the past year: “Just don’t accept change ... embrace it!” was the theme of his keynote address at an International Sleep Products Assn. breakfast here. More
  • Vegas bedding diary: From Sealy to Stylution
    David Perry, February 16, 2006
    LAS VEGAS -- Six days at the market here took me, literally, from Sealy to Stylution USA, with plenty of bedding stops in between. The “S” brands had much to offer, but so did the “T” brands and the “E” brands. More
  • Sealy leads N.C. food drive
    David Perry, January 5, 2006
    ARCHDALE, N.C. -- In the spirit of the season, Sealy played a leading, giving role as a local food drive, the Triad Holiday Challenge, recorded its best year ever. The event supports Salvation Army food pantries that serve eight counties in central North Carolina. More
  • Top bedding sources set plans for ‘06
    David Perry, January 5, 2006
    HIGH POINT -- Sealy will rolling out a new flagship Posturepedic line. Simmons is launching a new BackCare line -- and a new national advertising campaign that it promises will “drop the ball” on anything it’s done before. And Serta will be touting its 75th anniversary with a variety of promotions. More
  • Frank Borreggine dies at 79
    By Furniture Today Staff, December 28, 2005
    VOORHEES, N.J. -- Frank Borreggine, a longtime bedding executive and founder of 40 Winks Sleep Shops, also known in the industry as Frank Barr, died at his home last week. He was 79. More
  • Retail nominations sought for Bedding Giants
    David Perry, December 27, 2005
    HIGH POINT -- Know any good bedding retailers? More
  • Magowitz tourney nets $160K to fight pancreatic cancer
    David Perry, December 21, 2005
    PHOENIX -- The third Seena Magowitz Golf Classic here, backed by leading bedding retailers, producers and suppliers, raised more than $160,000 to help fight pancreatic cancer. More
  • 2005 Bedding Yearbook
    David Perry, December 15, 2005
    Welcome, Mr. or Ms. Mattress Person, to this latest edition of our popular Bedding Yearbook. In this third edition of our annual bedding review, you will get a handy overview of several of the key issues shaping our industry. More
  • Serta racer thinks pink to fight breast cancer
    David Perry, November 17, 2005
    CONCORD, N.C. -- Brent Sherman, son of Serta International President Bob Sherman, was pretty in a pink racecar here. He was pretty fast, too. More
  • Aaron Neville thanks Sealy for hurricane relief efforts
    David Perry, November 17, 2005
    ARCHDALE -- Sealy’s sizable donations to Hurricane Katrina relief efforts won the company a personal thank you from musician Aaron Neville. More
  • Sealy sponsors Triad Holiday Challenge
    David Perry, November 17, 2005
    ARCHDALE, N.C. -- Sealy CEO Dave McIlquham says there is power in numbers. And the two dozen organizations that have committed to participate in North Carolin#8217;s Fourth Annual Triad Holiday Challenge will help boost that important cause, he added. More
  • Kingsdown's $4M plant: It's all about quality
    David Perry, November 3, 2005
    MEBANE, N.C. -- What is this exciting new bedding facility located along one of the most heavily traveled thoroughfares in North Carolina? More
  • Bedding industry responds to Katrina needs
    David Perry, October 27, 2005
    HIGH POINT -- The bedding industry responded quickly to the devastation wrought by Hurricane Katrina, funneling millions of dollars in cash and donated product to the relief effort. More
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