Bedding Benchmarks

Clare Bedding Expanding its Restonic Product Lines

David Perry, July 22, 2011
ESCANABA, Mich. - Clare Bedding, a longtime Restonic licensee here, is strengthening its commitment to that Top 15 bedding brand. More
Saying ‘I do' to Better Sleep

Furniture Today Staff, July 13, 2011
ALEXANDRIA, Va. - The Better Sleep Council, expanding on the "Stop Zombieitis" campaign it launched in May, is now focusing its efforts on a new group: Brides. More
Breus: Understanding Sleep Habits Helps Sales

David Perry, July 13, 2011
HIGH POINT - Sleep Doctor Michael Breus has been spending a lot of time on the road teaching retail sales associates about his specialty sleep line of beds. More
Bedding Majors Turn Out for Furniture/Today Event

David Perry, December 16, 2010
NAPLES, Fla. - The Ritz-Carlton here was Bedding Central during the Furniture/Today Leadership Conference. More
Kluft wins press attention for luxury bedding line

David Perry, November 25, 2010
RANCHO CUCAMONGA, Calif. - Earl Kluft was in his element here, showing an NBC News producer how he puts the luxury into luxury bedding.
The producer, working on a segment for the "Today Show," spent hours filming Kluft's craftsmen here as they assembled high-ends beds at the company's expanding campus. More
Restonic using video, social media to build brand

David Perry, November 23, 2010
BUFFALO, N.Y. - Top 15 bedding producer Restonic has launched new media and communications campaigns to boost awareness of its brand with retailers and consumers. More
America's Mattress unveils new store concept

By David Perry, April 17, 2008
The America's Mattress program unveiled its new "customer experience" store here, a 3,000-square-foot sleep shop with all the comforts of home. Designed to appeal to all five senses, the concept store aims to stir an emotional response in consumers who visit it. Design touches range from an artificial fireplace to home-like vignettes to help consumers relax and experienc... More
Trzcinski wins with factory-direct model

By David Perry, January 28, 2008
CLEVELAND — In his first run in the bedding industry, Ron Trzcinski joined an established company, worked here in his hometown, and rose through the ranks to the No. 2 job at the industry's No. 1 producer. He spent 18 years there. In his second run, he stayed in Cleveland, established his own bedding company, and helped build it to one of the largest players in its field. More
Kingsdown introduces new logo, tools

By Furniture Today Staff, June 20, 2007
MEBANE, N.C. -- In a bold brand repositioning, Top 10 bedding producer Kingsdown has introduced a new corporate logo and identity designed to make a fresh, clean statement and appeal to new generations of consumers. More
Mattress Firm to acquire nine St. Louis stores

By Furniture Today Staff, June 5, 2007
HOUSTON -- Bedding retailer Mattress Firm has signed a letter of intent to acquire its nine franchise stores in the St. Louis market from the owner, Yotes Inc. More
Spring Air's Eilenfeldt receives YMCA honor

David Perry, September 21, 2006
ELK GROVE VILLAGE, Ill. – National honors from the YMCA keep piling up for Spring Air's Bob Eilenfeldt. More
Wisconsin Simmons plant wins Tony Saliture award

David Perry, July 6, 2006
JANESVILLE, Wis. -- The Tony award, the highest honor bestowed on a plant by bedding major Simmons, remains with the plant that launched it. More
Spring Air honors key plants, executives

David Perry, July 6, 2006
ELK GROVE VILLAGE, Ill. – Major bedding producer Spring Air recently presented special awards to key plants and executives. More
Comfort Solutions by King Koil continues support for breast cancer research

David Perry, July 6, 2006
HINSDALE, Ill. -- Top 10 bedding producer Comfort Solutions by King Koil will continue to support breast cancer research this year, marking another social marketing initiative in the bedding industry. More
Kingsdown expanding high end

David Perry, June 22, 2006
MEBANE, N.C. -- Kingsdown is expanding its high-end bedding offerings with a variety of new models and product lines. The new models offer everything from bedding just right for children to a customizable mattress that will enable adults to sleep comfortably without compromise. More
Sealy offers six anniversary bed models

By David Perry, May 18, 2006
HIGH POINT -- Two of Sealy’s best-known brands are celebrating a total of 285 years in the bedding business, and offering new models to mark their long histories. More
Sealy sponsors drivers in Toyota Grand Prix

David Perry, May 18, 2006
LONG BEACH, Calif. -- The Toyota Grand Prix roars into town for a three-day celebrity-studded run that is part circus, part sport and part spectacle. It feels like the State Fair, sounds like a rock concert and a bunch of really angry lawnmowers, and tastes like cold Tecate beer and warm tacos and burritos from King Taco. More
Sealy car grabs 10th place in 1st Champ race

David Perry, April 19, 2006
LONG BEACH, Calif. -- Sealy's sponsorship of a Champ Car got off to a fast start here this month when Alan Sciuto drove the Sealy car to a Top 10 finish in the first race of the season. More
Bedding conference draws 200+

David Perry, April 14, 2006
HENDERSON, Nev. -- The first all-industry Bedding Conference, sponsored by Furniture/Today, drew more than 200 retailers, producers and suppliers for its three-day run here March 29-31. More
Sealy car revs up for race this weekend

David Perry, April 7, 2006
ARCHDALE, N.C. — Sealy is shifting into high gear with its sponsorship of an Atlantic Championship racecar. More

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