• Brennan offers practical tips on female-friendly web sites

  David Perry, March 29, 2012
  This week we begin a new series of reports based on the insights of a woman - Bridget Brennan. But Brennan isn't just any woman; she's an astute observer of the business scene and she brings a woman's perspective to key business issues.  More

• National advertising programs would give bed makers an edge

  David Perry, January 25, 2012
  HIGH POINT - Retailers gave us a long list of answers when we asked them what producers could do that would win them a greater share of business. And those answers provide a handy roadmap for aggressive producers.  More

• Rise in asthma, allergies prompts new mattress line

  David Perry, January 25, 2012
  BOSTON - Spring Air's new Back Supporter Breathe line, certified as being "asthma and allergy friendly," can help the more than 70 million Americans with asthma or allergy problems get a better night of sleep, officials said.  More

• Consumer survey finally provides positive green news

  Furniture Today Staff, December 22, 2011
  This week we wrap up our three-part look at marketing challenges - and opportunities - in the eco-friendly bedding arena. The challenges were clearly spelled out in the two previous features. This week we offer a reward for those who want to capitalize on green bedding components.  More

• Green bedding materials are only of average importance to consumers

  Furniture Today Staff, December 8, 2011
  This week we continue our look at the marketing possibilities of eco-friendly bedding materials. Or perhaps we should say the challenges of connecting with consumers on green bedding issues.  More

• Mattress Metrics: Romantic bedrooms

  Furniture Today Staff, October 14, 2011
  The mattress industry has an odd relationship with the subject of romance. Consumer marketers have turned a whole bevy of products - shampoo, mouthwash, body sprays, etc. - into supposed keys to romance, but the mattress industry has the product that is the very foundation of romance in the bedroom. Yes, we are talking about the mattress.  More

• ‘Lowest Price' Ranks Far Down on List

  Furniture Today Staff, August 16, 2011
  In our previous Mattress Metrics feature we talked about the all-important list of top features that consumers are looking for in picking one mattress over another. We said those features - a bed that provides the best night of sleep, is comfortable, durable and supportive - point the way for the attributes that bedding retail sales associates should stress in their presentations on the sales floor.  More

• Survey Turns up Strong Support for Queen Beds at $1,000-Plus

  Furniture Today Staff, July 22, 2011
  There's more good news in the mattress survey we conducted with our friends at HGTV. This news relates to some very nice sales tickets that are in the offing for bedding retailers this year.  More

• World of Opportunity Awaits Retail Mattress Sales Associates

  Furniture Today Staff, May 27, 2011
  We wrap up our study of key attributes of mattress sales associates at the very bottom of the list. The very least important one, according to the thousands of consumers who responded to our survey, is that the RSAs are highly educated.  More

• Bates keeps Spring Air alive after near-collapse in 2009

  David Perry, January 11, 2011
  CHELSEA, Mass. — Bedding veteran Ed Bates drove through this Boston suburb the other day, revisiting his bedding roots.  More

• Recovery to Pick Up Speed?

  Jay McIntosh, December 15, 2010
  RICHMOND, Va. - U.S. furniture and mattress retail sales grew more slowly than expected this year as the recovery bogged down in the second half, but should perk up with increases of 5.5% in 2011 and 6.5% in 2012, according to industry analyst Jerry Epperson's new forecast.  More

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