CONVERSATIONS is series of video conversations with innovators in the home furnishings marketplace and a blog about questions we should be asking ourselves. Dean Horowitz, President of PBM and Furniture/Today, leads viewers through a deep-dive with technology and innovation leaders that you might think you know but haven’t had the right opportunity to really get to know and the ideas that could impact your business today and in the rapidly hitting future.


  • Furnishing an environment where individuals live, work, play... and breath

    Entrepreneur's furniture
    University of Utah recently launched a new concept in student housing called "Lassonde Studios." It is a $45 million project designed for the housing (and work space) of 400 entrepreneurs in the making. The studios are an expression of the Lassonde Entreprenuer Institute and is open to similarly driven students. It provides resources like networking, business plan competitions but, most importantly, access to similar mindsets with diverse skills in programming, design, accounting, etc. ... 35 different majors in total.  HP and Apple's romantic company launches out of garages evolved into student dorm room launches and now campus environments designed to ... Read More
  • Beer run, only this one was automated

    Budweiser Self-Driving Truck
    With "Proudly Brewed. Self-Driven." displayed on the delivery truck, last year OTTO and Budweiser partnered on a self-driving truck test: 51,744 cans of beer were hauled 120 miles in Colorado.   The senior director of logistics strategy at Anheuser-Busch said: "I see a future where this technology becomes ubiquitous; it becomes similar to automatic transmission or cruise control." Please watch this video about how the test was conducted. It doesn't eliminate human involvement in the delivery process, but it does offer a solution for our industry that has been discussed and speculated about for a few years. What do ... Read More
  • Has KOOHL officially run its course

    koohl - SNL
    Taking an uncomfortable stab at Apple computer's infamous 1984 Super Bowl commercial, SNL introduced us to the KOOHL toilet.  "Nothing will ever be the same," is the closing comment.  While humorous, it does provide a wake-up call.  Thirty-plus years later, Apple computer enters into a high number of products and digital services that have become cool for cool's sake perhaps. Their design and influence has impacted companies and products and individual's self-esteem since. But has it run its course? Are you as excited about the new Apple iPhone as you once were? Is it that different from ... Read More

Sponsored Content

Amber EngineFeed the Beast
You had a vision, you kept long hours, you gained the support of talented people and you built a successful online business. But with EDI driving global data synchronization, how do you feed the beast?

Amber EngineInnovation Among Imitation
Is imitation is the sincerest form of flattery? Or is it simply the fastest way to turn a profit in a competitive landscape?

Amber EngineThe Power of Real-Time Data
As the home furnishings industry grows, expands and changes form, we're witnessing the evolution of business enhanced by technology and real-time data. And, there's no better example than Moe's Home Furnishings.

Amber EngineSmall Steps - Big Innovation
Regardless of your company's size, it is imperative you move forward with innovative ideas. But, if you're anything like the rest of us, you're wondering where they manufacture innovative ideas and how you can get on the mailing list.

Amber EnginePeople + Technology
After all, whether you know it or not, your customers are already using mobile devices in your store. They're doing price comparisons or sharing images and seeking input from social media or friends. So, if their phone is already in hand, you might as well take advantage of it.

Amber EngineWhy YELL When You Can Whisper?
The future is now – especially regarding proximity marketing. What is proximity marketing? Simply put, it's the practice of providing customers with targeted-marketing messages, offers or content based on their location.

Amber EngineBuilding Relationships with Showroom Technology
As technology takes center stage in the showroom, many businesses are changing their model. This means significant strides towards a reduced inventory, and, in Target's case, a smaller footprint.

Amber EngineClosing the Expectation Gap
Whether you're new to the home furnishings industry or your family has been in business for generations, you know that furniture buying is an emotionally significant event for your customers. And, unlike traditional shoppers, modern customers begin their research online.