University of Utah recently launched a new concept in student housing called "Lassonde Studios." It is a $45 million project designed for the housing (and work space) of 400 entrepreneurs in the making. The studios are an expression of the Lassonde Entreprenuer Institute and is open to similarly driven students. It provides resources like networking, business plan competitions but, most importantly, access to similar mindsets with diverse skills in programming, design, accounting, etc. ... 35 different majors in total. HP and Apple's romantic company launches out of garages evolved into student dorm room launches and now campus environments designed to ... Read More
Why buy? It's the question every customer asks, but are you replying with the right answer? It turns out why people choose to spend money is shifting. Today's consumers, especially millennials, are paying more attention to how products add value to their lives.
Feed the Beast
You had a vision, you kept long hours, you gained the support of talented people and you built a successful online business. But with EDI driving global data synchronization, how do you feed the beast?
Innovation Among Imitation
Is imitation is the sincerest form of flattery? Or is it simply the fastest way to turn a profit in a competitive landscape?
The Power of Real-Time Data
As the home furnishings industry grows, expands and changes form, we're witnessing the evolution of business enhanced by technology and real-time data. And, there's no better example than Moe's Home Furnishings.
Small Steps - Big Innovation
Regardless of your company's size, it is imperative you move forward with innovative ideas. But, if you're anything like the rest of us, you're wondering where they manufacture innovative ideas and how you can get on the mailing list.
People + Technology
After all, whether you know it or not, your customers are already using mobile devices in your store. They're doing price comparisons or sharing images and seeking input from social media or friends. So, if their phone is already in hand, you might as well take advantage of it.
Why YELL When You Can Whisper?
The future is now – especially regarding proximity marketing. What is proximity marketing? Simply put, it's the practice of providing customers with targeted-marketing messages, offers or content based on their location.
Building Relationships with Showroom Technology
As technology takes center stage in the showroom, many businesses are changing their model. This means significant strides towards a reduced inventory, and, in Target's case, a smaller footprint.
Closing the Expectation Gap
Whether you're new to the home furnishings industry or your family has been in business for generations, you know that furniture buying is an emotionally significant event for your customers. And, unlike traditional shoppers, modern customers begin their research online.