10 takeaways (and 14 photos) from Johnny Janosik’s new store
It’s long on curb appeal. The retailer went for a modern and 400-foot long storefront for the wow factor when it decided to replace two dated former showrooms here.
… and here’s the view of the entire package from across a busy highway.
Sunny vestibules show off important categories, such as Janosik’s growing outdoor business (Agio shown)
... and game tables and bars. Both game room and outdoor are categories consumers might not immediately associate with Janosik so they get early play.
It’s taking back the mattress category. The vestibule at the other end plays up what used to be a hidden department in the former showroom. Bedding now gets its own entrance and upfront space …
… as well and a new display and selling strategy that promotes comfort and component materials vs. brands.
Throughout the new store, Janosik went for an open floor plan, a clean layout and dark ceilings that keep eyes focused on the furniture.
An extensive fabric wall wraps around a central customer service station, easily visible from just about anywhere in the store and playing up one of Janosik’s strengths in the marketplace.
… and dining source John Thomas.
It employs vertical efficiency to display a lot of bedroom groups (ranging from about $999 to $2399) in a small space.
It’s a major motion store. The important upholstery category gets prime positioning near the entrance with displays of Southern Motion (shown), La-Z-Boy, Flexsteel and more.
The retailer doesn’t forget where it came from. A history wall in the customer service area tells the story of the business founded in 1953 by the late Johnny Janosik and the emphasis the retailer has always placed on service — to customers and the community.
Here are 10 takeaways (and 14 photos) from a visit to Johnny Janosik’s new Dover, Del., store grand opening March 4.