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Furniture|Today -- 06/01/2007
Bedding
What if the customer wants to walk?
Today's topic: What to do when a customer wants to walk. Overview: Even the best sales associates will tell you they don't close every sale. Strong salespeople have higher close rates than their less-effective cohorts, and some of their success comes at this point in the sales process. An experienced associate doesn't fear the "I'll be back" promise.
Simmons 1Q sales up 13.4%, with unit increase of 11.2%
ATLANTA — Buoyed by an 11.2% increase in units sold, bedding major Simmons said first-quarter sales were 13.4% ahead of last year’s first quarter. Net income, however, fell more than 31%, due largely to costs stemming from the rollout of its new Beautyrest line.
Park Place to acquire United Sleep Products
GREENVILLE, S.C. — Bedding producer Park Place said it has signed a binding letter of intent to acquire United Sleep Products.
Sun buys mattress maker
Boca Raton, Fla.— Sun Capital Partners has added a bedding producer to its home furnishings portfolio with the acquisition of a controlling interest in fast-growing International Bedding, based in Fort Lauderdale, Fla. Terms of the deal were not disclosed. Neil Ellman, former president of International Bedding, said the founding Ellman family is leaving the company to pursue other interes...
Tempur-Pedic marketing drive links sleep, wellness
Lexington, Ky.— Visco-elastic bedding leader Tempur-Pedic has unveiled a marketing program that features new television advertising designed to broaden the company's consumer reach. The new campaign, based on extensive consumer and industry research, is centered on the connection between sleep and wellness.
Sleep Products Safety Council, ISPA to combine
ALEXANDRIA, Va. — The Sleep Products Safety Council, a non-profit organization established by the mattress industry in 1986, will combine its operations with the International Sleep Products Assn., according to ISPA officials. news
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