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Furniture|Today -- 03/27/2008
Will Sealy look outside for new leader?
High Point— The sudden departure of Dave McIlquham as Sealy chairman and CEO earlier this month left bedding leaders wondering if Sealy will turn to a bedding outsider to head the company. A number of analysts who follow the bedding business suggest that Sealy will look beyond the industry for new leadership. bedding
ISPA proposes ad campaign
Baltimore— The International Sleep Products Assn. is considering a multimillion-dollar national marketing campaign designed to boost awareness of mattresses and increase mattress sales. Meeting at the ISPA Expo here, industry leaders unveiled an outline of the ambitious program, similar in concept to the highly visible "Got Milk" campaign launched by the dairy industry several years ago.
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