BDI names Adams vice president of marketing

Dave AdamsCHANTILLY,Va. – Contemporary furniture resource BDI has named Dave Adams vice president of marketing, a new position.

Prior to the promotion, he managed the company’s marketing efforts, including developing the BDI brand for retail and consumer channels. In addition, he has helped develop marketing materials and image creation and has managed ad campaign development and also has overseen showroom design and merchandising for the company’s High Point showroom and exhibit spaces at NeoCon and CES.

In addition, Adams oversaw the launch of the company’s new website and also has managed editorial content direction and development and also helped grow BDI’s brand presence through online and print channels.

A veteran of the retail industry, he previously held positions in retail management and display before joining the company.

He reports to Bill Becker, CEO and design director.

“Dave has been instrumental in developing BDI into the brand that it is today,” Becker said. “His contributions to the company extend beyond his marketing aptitudes as he contributes to practically all major initiatives at BDI. Dave brings a strong sense of ownership to all projects – big and small – and his knowledge of and enthusiasm for the brand is invaluable to the company.”

 

 

 

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