Kick-off Event with ‘Recipe for Press’ Author Amy Flurry Open to Interior Designers

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High Point, NC— Communications professional and author Amy Flurry announces a kick-off event and workshop celebrating the publication of her new book, Recipe for Press: Designer Edition, on Sat., Feb. 24, from 10 am to 5 pm. Open to interior designers and other creative professionals, the daylong event includes an interactive workshop, lunch and an exclusive sample sale, located in the Zoe Bios Creative downtown showroom at 108 – 110 S. Elm St. Flurry builds on the success of her first book, Recipe for Press, a guide to DIY PR for entrepreneurs and small businesses, by drawing on her expertise as a brand partner in the home decor and interior design sectors for her sequel. “Designers have unique content to deliver to the media,” says Flurry. “With guidance, they can learn to become invaluable resources to the press.” “A well-crafted PR effort may result in real benefits for the creative professional,” she adds. “For the interior designer, successful editorial exposure helps to grow the client base and billings.” In this timely guide to navigating the new media landscape, Flurry shares the tools interior designers, architects, landscape planners and product designers need to master now in order to take advantage of available media opportunities. At this special book launch event, Flurry will lead a morning workshop, sharing what editors and influencers are looking for, how to package a media pitch, and smart tactics for avoiding the most common mistakes. She will introduce the audience to the newly named editor-in-chief at Designers Today magazine, Jane Dagmi, and moderate a dynamic Q&A segment. After the workshop, Flurry will host a boxed lunch social, followed by an afternoon of exclusive sample and cash-and-carry sales from participating area showrooms, including Zoe Bios Creative, red egg and Schwung Home. The $75 event fee includes lunch and a copy of Recipe for Press: Designer Edition. An RSVP is required by Feb. 15 to attend. Click on the link to register for the event: http://bit.ly/2DXygbi For more information about the book or the event, write info@recipeforpress.com

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