Raymour & Flanigan: Buy a mattress, get free pizza for a year

New promotion with Papa John's takes subtle aim at boxed beds

raymour ad 2ROCHESTER, N.Y. – Raymour & Flanigan has taken humorous aim at the growing number of boxed bed sellers with a new promotion offering shoppers a year of free Papa John’s pizza with the purchase of a mattress. The promotion, which kicked off May 30 and will run through June 13, is touted in a new commercial featuring the tagline, “Mattresses shouldn’t come in a box, pizzas do.”

“A mattress is something you should feel and experience firsthand,” said a Raymour & Flanigan spokesperson. “Additionally, every person is different, from body shape to body temperature. That’s why we’re focused on pairing each customer with the right mattress.”

The playful ad spot shows a Millennial couple in the process of getting a mattress delivery. The young woman wonders aloud why anyone would buy a mattress without trying. The young man, who coincidentally is eating pizza from a Papa John’s box responds, “That’s crazy. Mattresses shouldn’t come in a box, pizzas come in a box.”

The offer is good on mattress or mattress set purchases over $500 and is good for mattresses delivered no later than June 27. Participating customers will receive a redemption code each month beginning July 1 that will enable them to receive a free Papa John’s cheese pizza (toppings are extra).

“Papa John’s is looking forward to partnering with Raymour & Flanigan to deliver quality. They’ll deliver the mattress and we’ll deliver Better Ingredients. Better Pizza,” said Jason Hayes, regional marketing director of Papa John’s.

The promotion is featured on a dedicated Raymour & Flanigan landing page, which takes the opportunity to highlight what the retailer perceives to be differentiating advantages to the store-buying experience, including free next-day deliver, a lowest price guarantee, free removal of consumers’ old mattress, seven-day delivery and a “test-before-you-rest” opportunity at one of Raymour & Flanigan’s 120 store locations.

The promotion is available for Aireloom, Sealy, Beautyrest, King Koil, Tempurpedic, Stearns & Foster, Serta and Bellanest by Raymour & Flanigan mattresses.

Wel-come our Website

Furniture today

Furniture today Furniture today Furniture today Furniture today