Banker & Brisebois Adds Promotional Items to Furniture First Service Lineup

This press release is submitted and shown here in its original form, unedited by Furniture Today.

BIRMINGHAM, MI – May 4, 2021 – Banker and Brisebois (B&B), a leading furniture retail marketing
and communications firm, today announced its second marketing service – promotional gift items – for
Furniture First, a national home furnishings and mattress buying group for independent full-line retailers.
Available now, Furniture First members have access to one of the largest selections of promotional
gift items for the furniture industry. On the product front, B&B’s gift categories include gift-withpurchase
items, giveaway items, and branded promotional items. From a strategic perspective,
B&B’s gift specialists are available to match gift items with specific store promotions.
One of B&B’s Midwest furniture retailers describe the promotional gift experience this way:
“B&B is the very best at this! They draw from the largest selection of gift items available. I get exactly
what I need for my promotions and at the best prices I could ever find. I would never do a gift promotion
without partnering with B&B.”
In addition to gifts, B&B also offers members its Marketing Marketplace program, an on-line subscription
service with downloadable, customizable, affordable marketing campaigns for furniture retailers. Over
100 fully designed omnichannel campaigns are available for use with new campaigns added every month.
“As shoppers make their way back into stores, it’s important our members leverage the resources at
hand to re-energize their strategies, and Banker & Brisebois is working strategically to help our members
find their footing again within this new buying landscape,” said Lark Shirley-Stevens, executive director
of Marketing & Membership, Furniture First. “Digital marketing has essentially kept the world afloat
over the last year, and it’s critical that our members consider in-person opportunities as we all start to
step back into the world. B&B is helping make that transition more strategic and streamlined.”
“Adding gift-with-purchase programs into the marketing mix is a smart way to encourage your loyal
customers, and new prospects to give you a visit. With such an increase in on-line furniture purchases,
it’s good to remind our customers how wonderful it is to actually sit in a chair before you purchase it,”
said Marianne Fey, president and CEO of Banker & Brisebois. “Being a small business owner in this
current environment isn’t easy. We’re here to work with our clients to create smart marketing
programs that help them improve their sales and bottom line. Our team does all the heavy lifting so
that they can focus on running their whole business.”

Founded in 1912, Banker & Brisebois (B&B) is a marketing support solutions provider with a
focus on the furniture industry. Marianne Fey acquired B&B in early 2019, bridging a legacy
deep-rooted in furniture with her comprehensive retail marketing expertise. With a foundation built
on entrepreneurism, B&B is dedicated to streamlining the marketing process, providing support
to manufacturers to help them strengthen the marketing materials they provide to their retailers,
ultimately boosting effectiveness for both. B&B also works directly with independent furniture
retailers across the country.
Today, B&B delivers marketing solutions and materials to manufacturers and their distributors, as
well as independent retailers – covering strategy, creative design, digital, print, signage and gift
incentive services – making professional marketing services accessible and affordable for small
and medium-sized operations. The company’s flagship product, The Marketing Marketplace, is a digital
subscription service with downloadable customizable, cost-effective marketing program assets
that create an all-in resource for furniture retailers. For more information, visit BankerBrisebois.
com or call 800.456.0210.
Furniture First
Furniture First is a cooperative national home furnishings and mattress buying group serving
full line independent retailers with sales over $2 million. Collectively, the group sells $3 billion
at retail with their approved merchandise programs in the 521 member storefronts. Furniture
First occupies showrooms in Las Vegas (B530) and High Point (IHFC G-770) where they display
products from several of the group’s approved vendors. For more information on Furniture First
Membership, please visit FurnitureFirst.coop/join or call 800.411.3477.