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Bedding Inds. of America delivered its new Curve collection of mattresses that features a unique cut for its base foam that allows the mattress to sync perfectly with an adjustable bed base.
Bedding suppliers offer help for door swings, consumer traffic
Sheila Long O’Mara //Executive Editor, Furniture Today//August 7, 2023
LAS VEGAS — Looking to arm retailers with products that resonate and meet consumers’ wants and needs, bedding manufacturers at the summer Las Vegas Market last month offered a range of options from climate-control collections to a resounding focus on health, wellness and restorative sleep along with new ways to showcase products to spark business for the fall selling season.
Retailers shopping the show were seeking products and programs to entice inflation-weary consumers back to stores this fall once schools start and the jet setting slows. Manufacturers acknowledge the need to pull consumers back to stores, and that pulling needs to include advertising and promotions.
As the outside temperatures continue to climb, sleep products crafted with cooling materials help create a cooler sleep experience. From pillows to mattress protectors to mattresses, producers were outfitted with a variety of options touting climate control designs.
Kingsdown rolled out the eight-model K2 priced to retail from $1,799 to $2,799 in all-foam beds. The mattresses feature heat-wicking centi(GR)ade technology with graphene strips to dissipate heat from the body and the core and upper foam layers are ventilated for cooling performance. Covers are also ventilated to allow heat to escape.
“While coolness and heat removal are vital for sleeping well, and we address that at every level in these beds, comfort is paramount, and the feel has to be right,” said Mike James, chairman of Kingsdown.
Spring Air International previewed its Four Seasons collection for select retailers. The five, two-sided mattress collection price to retail from 1,599 to $2,599 offers a cooling side and a warm side allowing consumers to flip the mattress as seasons change.
“These beds are designed for four seasons and year-round temperature regulation,” said Nick Bates, president of Spring Air. “While there is great emphasis on products designed to sleep cool in our industry today, we believe that the true temperature solution for a good night’s sleep is not just to make everything freezing cold.”
In the pillow category, Bedgear showcased its Night Ice Performance pillow, which, as the name indicates, offers a cooling experience. The pillow incorporates the company’s React Crown with a cooling gel, React blend fill and a Ver-Tex cover for additional cooling features.
The drumbeat of health, wellness and sustainability got louder at this summer’s event. From point-of-purchase materials to help retailers tell the story to mattresses designed to offer restorative sleep for better performance, showrooms offered a variety of options.
Mlily USA continues to invest in its ChiroPro collection and its partnership with the International Chiropractors Assn., adding a firmer option for people who need extra spinal alignment. Glenn Kobylarcyzk, executive vice president, said the addition “allows consumers to be more active through a good night’s sleep.”
Restonic’s HealthRest incorporates cooling technology along with a number of foams to provide support for joints and spine. Priced to retail from $1,099 to $1,299 in queen, the mattress’ cooling cover combines with the various foams.
The new, six-model Agility hybrid lineup from Therapedic features a combination of specialty materials, multiple comfort options wrapped in a navy, white and yellow cover design.
Designed to retail from $999 to $2,499, the mattresses are designed to help restore sleepers and help set the stage for “whatever the day brings,” said Treasure Tannery, product design and outside sales with Therapedic’s licensee Old West Mattress in Colorado.
“Sleep is so important to rejuvenation. We understand how important sleep is. Without good sleep, your day is just going to suck,” Tannery said.
King Koil took a turn to combine three of its top-selling collections — Re-Spun, Natural by King Koil and PureBliss — into a retail merchandising program that presents a total health, wellness and sustainability story under the Wellness+ moniker. The company developed several different programs that meet a variety of footprints to meet the needs.
“We’ve created a way for retailers to sell,” said David Binke, CEO of King Koil. “Health and wellness is not a trend; it’s a way of life.”
