Regina Andrew expands designer ambassador program with five new partners

DETROIT — Luxury lighting and home décor supplier Regina Andrew has expanded its Brand Ambassador Program, adding five interior designers to a partnership initiative the company launched earlier this year.

The company has added Amber Guyton of Blessed Little Bungalow, Brittany Hakimfar of Far Studio, Emily Moss of Emily Moss Design, Avery Carter of Avery Carter Design and Kristen Elizabeth of Kristen Elizabeth Design to its roster of brand ambassadors.

The additions follow what the company described as a successful launch of the program and build on an existing group of design partners that includes House West Design, Gray Space Interiors, Windsor Dalton Design, Claire Thomas and Allison Handler Design.

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According to Regina Andrew, the expanded ambassador network now reaches a combined organic audience of more than 640,000 followers. The company said the designers’ audiences, combined with Regina Andrew’s social media, advertising and database marketing efforts, will help broaden awareness for both the designers and the brand.

Neil MacKenzie, chief marketing officer for Regina Andrew, said the company has been encouraged by the response from its current group of ambassadors and sees the expansion as a way to strengthen support for designers and their clients.

“We’ve been really pleased with the support of our current roster of partners,” MacKenzie said. “Expanding this team allows Regina Andrew to better assist designers, their projects and, most importantly, their customers.”

The Brand Ambassador Program is designed to create ongoing partnerships between Regina Andrew and interior designers across the country. Participants collaborate with the company on residential projects, editorial opportunities and brand activations throughout the year. Ambassadors also receive access to Regina Andrew products and the company’s affiliate program.

The newest additions represent a range of design styles and geographic markets:

• Guyton, founder of Atlanta-based Blessed Little Bungalow, is known for colorful residential interiors and a design approach that blends her branding and marketing background with accessible decorating solutions. She said Regina Andrew’s breadth of styles and finish options makes the brand appealing across a variety of client projects.
• Hakimfar, founder and creative director of Philadelphia-based Far Studio, specializes in residential interiors with an emphasis on materials and craftsmanship. She said lighting serves as both a functional and sculptural element within a space and cited Regina Andrew’s balance of elevated design and everyday usability.
• Moss leads Anna Maria, Fla.-based Emily Moss Design, a full-service firm focused on modern interiors that blend comfort and functionality. She described lighting as a key element in shaping atmosphere and defining architecture within a room.
• In Denver, Carter heads Avery Carter Design, a studio known for its transitional aesthetic that combines contemporary and traditional influences. Carter said Regina Andrew’s products offer a balance of timeless appeal and distinctive character through their materials and forms.
• Elizabeth, owner and principal designer of Northern California-based Kristen Elizabeth Design, said the company’s diverse assortment allows designers to create statement-making spaces while also providing subtle finishing details. She highlighted Regina Andrew’s use of classic forms, mixed materials and playful design elements.

MacKenzie said each of the newly added ambassadors had longstanding relationships with the brand before formally joining the program.

“Each of these new ambassadors has been a natural part of our brand for some time,” he said. “We are so excited to formalize those relationships and continue to amplify the incredible work they bring to life with our pieces.”