GreenRow taps into 135-year archive for a bucolic home collection

SAN FRANCISCO – Williams-Sonoma Inc.’s GreenRow banner is rolling out a new collaboration  with one of the world’s leading horticultural institutions.

The new partnership with the New York Botanical Garden (NYBG) draws from institution’s extensive archives of botanical illustrations, including works from the LuEsther T. Mertz Library Rare Book Collection, to create an assortment of home textiles, décor and accessories that reflect botanical artistry while emphasizing sustainable materials and manufacturing practices.

The GreenRow x NYBG collection encompasses wallpaper, bedding, rugs, decorative accessories, tabletop and linens. The products reflect GreenRow’s vintage-inspired aesthetic and embraces craftsmanship with several hand-painted and handwoven pieces.

“The new collection celebrates the depth of color and the intricacy of natural patterns found in both flora and fauna, resulting in a truly nature-inspired assortment that is refined, unique and quintessentially GreenRow,” said Jaimee Seabury, vice president of GreenRow.

The GreenRow x NYBG collection is now available at the flagship GreenRow store located in New York City’s SoHo neighborhood and online at GreenRow.com. A curated assortment will be available for a limited time at the NYBG Shop in the Bronx.

“This collection draws from one of the world’s great botanical archives and a 250-acre living landscape to create something both timeless and entirely current,” said Christa Boeke, vice president of retail and brand licensing at NYBG. “It’s NYBG translated into the home through GreenRow’s distinctly modern, vintage-informed lens where design and the influence of the plant world come together in a way that’s meant to be lived with, while supporting the work that sustains it.”

The collaboration also supports NYBG’s mission in global plant science research, conservation, and education.